Filter by SEO and social metrics to identify proven ideas for your next marketing campaign
Marketing campaigns can be challenging, especially when it comes to generating new ideas. However, by using a combination of SEO and social metrics, you can filter through ideas and identify proven strategies that will work for your next marketing campaign. In this blog post, we'll explore how you can use these metrics to come up with effective marketing ideas.
Step 1: Define Your Goals
Before you start filtering through marketing ideas, you need to define your goals. What are you trying to achieve with your marketing campaign? Do you want to increase website traffic, generate leads, or boost sales? Once you've defined your goals, you can start to filter through ideas that are relevant to your objectives.
Step 2: Use SEO Metrics to Filter Ideas
One way to filter through marketing ideas is to use SEO metrics. These metrics can help you identify ideas that are likely to generate traffic and improve your search engine rankings. Here are some SEO metrics that you can use to filter through ideas:
Keyword Research
Keyword research is the process of identifying relevant keywords and phrases that your target audience is searching for. By using keyword research tools like Google Keyword Planner or SEMrush, you can identify high-volume keywords that are relevant to your business. This can help you come up with content ideas that are likely to generate traffic.
Backlink Analysis
Backlink analysis involves analyzing the backlinks that are pointing to your website. By using tools like Ahrefs or Majestic, you can identify the backlinks that are driving the most traffic to your site. You can then use this information to identify content ideas that are likely to generate backlinks.
Content Analysis
Content analysis involves analyzing the content on your website and identifying the pieces that are generating the most traffic. By using tools like Google Analytics, you can identify the pages that are receiving the most traffic and come up with ideas that are similar to those pages.
Step 3: Use Social Metrics to Filter Ideas
In addition to SEO metrics, you can also use social metrics to filter through marketing ideas. Social metrics can help you identify ideas that are likely to generate engagement and shares on social media. Here are some social metrics that you can use to filter through ideas:
Social Shares
Social shares are the number of times your content has been shared on social media platforms like Facebook, Twitter, and LinkedIn. By using tools like Buzzsumo or Ahrefs, you can identify content that has received a high number of social shares. You can then use this information to come up with content ideas that are likely to generate social shares.
Engagement Metrics
Engagement metrics include likes, comments, and shares on social media. By analyzing your engagement metrics, you can identify the types of content that are generating the most engagement. You can then use this information to come up with ideas that are likely to generate engagement on social media.
Influencer Analysis
Influencer analysis involves identifying influencers in your industry and analyzing their social media profiles. By using tools like Followerwonk or Hootsuite Insights, you can identify influencers who are likely to share your content. You can then use this information to come up with content ideas that are likely to appeal to these influencers.
Step 4: Analyze Your Results
Once you've implemented your marketing ideas, it's important to analyze your results. By using tools like Google Analytics, you can identify the pages that are generating the most traffic and the sources of that traffic. You can then use this information to refine your marketing strategy and come up with new ideas.
In conclusion, by using a combination of SEO and social metrics, you can filter through marketing ideas and identify proven strategies that will work for your business. By defining your goals, using SEO and social metrics to filter ideas, and analyzing your results, you